Play Big, Clean Simple With GE Laundry
Have you seen GE’s Stunning Feats of Laundry campaign on YouTube. It’s a pretty clever, entertaining collection of videos showing people getting filthy in very odd or unique ways. Click the video link to check it out.
This campaign is just a small part of what GE plans to roll out this spring to launch its new premium top-load washers and dryers. From what we’re told, the four-model launch will be one of the biggest launches in GE appliance history as the company plans to have ads blanketing TV and the web.
Good thing there’s plenty to talk about.
The new laundry will be made in GE’s Louisville, KY plant. The plant, which employs more than 4,000 Americans, is part of a company-wide effort by GE to bring manufacturing jobs back to the US.
The new laundry also features some pretty solid technology designed to make cleaning simple. For example, the washer’s innovative Stain Removal Guide is a set of pre-programmed cycles that tackle common stains like grass, dirt or oil at the touch of a button.
SmartDispense automatically dispenses the right amount of detergent and fabric softener for each wash load. The washer ships with factory-set dispenser settings, but you can adjust settings to customize to your preferred amount. The reservoir allows you to store enough detergent and fabric softener for approximately 2 months of use!
The new laundry also features Steam Assist in both dryer models and the premium washer model. Steam in the dryer gets rid of wrinkles and odors in everything from a single outfit to a forgotten load. Steam in the washer penetrates deep into fabric fibers, loosening stains while protecting your fabrics.
In addition to new technology, the new laundry also boasts a massive 5.0 cubic foot washer capacity and 7.8 cubic foot dryer capacity to handle your largest loads. Despite the big capacity, the washer is easy to unload thanks to Deep Tub Access, an ergonomic wash tub design that allows anyone to easily reach the bottom.
Check out the dedicated product page on GE’s website for a complete overview on the product: http://www.geappliances.com/appliances/washer/top-load-washer-dryer.
Check out our locations page to find the location nearest you to see it in person: http://www.grandapplianceandtv.com/en/contactus