Elite HDTVs are back!

Elite LED TV

Click to Shop Elite TVs at Grandapplianceandtv.com

Grand is pleased to welcome Elite back to the HDTV landscape after a few years away from the TV world. The new Elite HDTV lineup includes two LED backlit models; a 60″ at $5,499 and a 70″ at $7,999.

Elite LED?

The switch to LED technology is a departure from Elite’s heritage as a high end plasma TV brand. For years, Elite plasma TVs were regarded as the industry standard for superior design and picture quality. Despite the switch to LED, Elite is confident it will continue to set the standard by which all other competitors will be judged.

I for one would have to agree. I installed both the 60″ and 70″ set in our Libertyville location yesterday in a room that features top of the line LED TVs from Samsung and Toshiba as well as top of the line plasmas from Samsung and Panasonic. I could clearly see the Elite difference compared to the other sets I previously regarded as the best in the industry. As I informally polled customers and salespeople I got the same response over and over. Quite simply, the Elite picture blew away the competition on our floor.

The First Compromise-Free HDTV

Elite LED TVs are a breath of fresh air for those that demand the best. I’m admittedly a plasma fan because I, like many critics, feel it offers deeper black levels, more lifelike color and better motion response than comparable LEDs. However, plenty of LED fans that will point to LED’s brighter image, longer panel life, immunity to burn-in, thinner/lighter design and enhanced energy efficiency as reasons to choose LED over plasma. Bottom line, choosing one over the other means you have to compromise certain features for others.

Therein lies a fundamental problem – if I’m buying a premium TV, why should I have to compromise? With Elite, I don’t have to anymore. Elite panels offer all the advantages of LED technology as well as the amazing black levels, crisp motion response and rich, lifelike color I expect out of top of the line plasma TVs.

How Do They Do It?

The secret to Elite’s superior picture is a collection of features Elite refers to as Intelligent Variable Contrast. The combination of features enhance the color gamut and automate control over brightness and backlight levels resulting in superior color depth, brilliance, detail and black levels. See below for an overview of each technology at work to make this happen.

  • RGB+Y Pixel Technology: Adds a yellow sub-pixel to the standard red/green/blue color palette to create a much broader range of colors on the screen.
  • Precision Color Plus: Enhances image accuracy by addressing each sub-pixel independently. The result is a picture with more than 8 million dots on the screen.
  • Gen-Ten Panel: Uses UV2A technology to achieve a high aperture level, which enables extremely high brightness by allowing up to 20% more light to pass through than from conventional LCDs.
  • Fluid Motion Technology: Combines an advanced frame creation system with unique scanning backlight technology, to create a greater than 240Hz effect — improving picture clarity and smoothness in movies and sports content.
  • Full Array LED Backlighting: Elite’s LED competitors use edge-lit LED technology, which means LED lights run along the border of the screen and shine inward to light the panel. This can create uneven lighting throughout the panel. Elite TVs evenly space the LED lights behind the picture to create an image that is an incredibly bright and evenly lit.
  • Local Dimming LEDs: The full array LED backlights can be selectively dimmed or brightened independently of each other. So unlike edge-lit sets that must dim the whole picture to create blacks, Elite LED TVs can create deep blacks without sacrificing the brighter areas of the picture.


With price points roughly twice as much as top of the line offerings from other brands I understand the Elite HDTV will not be a solution for everyone. However, rarely does a product come out claiming to be far and away the best and actually back up that claim. Elite has done that and they’ve made a believer out of me, which isn’t easy given my strident allegiance to plasma. So for those with demanding tastes and the wherewithal to stomach the  price tag, there isn’t a better HDTV option than the Elite LED TV.

By: Jeff Clemens, Electronics Buyer


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